Privacy Policy
How we handle your personal data when you use Mawid.
Last updated: April 7, 2026
1. Who We Are
Mawid is a digital booking platform for beauty and wellness services, operated by Media53 AB. Media53 AB is responsible for how your personal data is handled when you use our platform.
We operate mawid.co and related mobile applications as a booking service for beauty and wellness.
Service providers on our platform handle their own customer data separately. For questions about how a specific provider uses your data, contact them directly.
For questions about how Mawid handles your data, contact us at [email protected].
2. What We Collect
We collect data you provide and data created when you use the platform:
Contact details
Name, email address, phone number.
Account details
Email, phone, date of birth, gender, favorites, settings.
Booking details
Date, time, service provider, service, staff member, status.
Payment details
Payment method and transaction information.
Review details
Rating, comments, and your first name.
Communication
Messages, feedback, and support conversations with us.
Technical data
IP address, device type, browser, approximate location, and usage data.
3. Why We Use Your Data
We use your data for the following purposes:
| Purpose | Reason |
|---|---|
| Create your account and manage login | To provide the service |
| Process and confirm bookings | To provide the service |
| Send booking confirmations and reminders | To keep you informed |
| Display reviews and ratings | To help other users |
| Respond to support requests | To help you |
| Send marketing communications | To share relevant offers |
| Analyze usage and improve the platform | To make Mawid better |
| Meet accounting and legal requirements | To comply with the law |
You can unsubscribe from marketing communications at any time using the link in each email.
4. How Long We Keep Your Data
We keep your data only as long as needed:
| Data | Retention period |
|---|---|
| User account | As long as your account is active |
| Booking details | 3 years after the booking |
| Guest bookings | 3 years from the booking date |
| Marketing data | 2 years from your last booking |
| Accounting records | 7 years |
| Legal claims | Up to 10 years |
| Technical data | Per our cookie settings |
5. Who We Share Data With
We share your data with these parties when necessary:
Service providers
The data needed to complete your booking. They handle your data independently.
Technology partners
Email, SMS, hosting, and error reporting services that process data on our behalf.
Authorities
When required by law.
6. Cookies
We use cookies to make the platform work, remember your preferences, and understand how people use Mawid.
You can manage your cookie preferences at any time through our cookie settings.
7. Your Rights
You have the right to:
- AccessFind out what data we have about you.
- CorrectionFix inaccurate data, or update it yourself in account settings.
- DeletionRequest that we delete your data when it is no longer needed.
- ObjectionObject to how we use your data, including for marketing.
- Data portabilityReceive your data in a standard, machine-readable format.
- ComplaintFile a complaint with the relevant data protection authority.
Contact [email protected] to exercise any of these rights. We will respond within 30 days.
8. Changes to This Policy
We may update this policy from time to time. The latest version is always available at mawid.co/privacy. For significant changes, we will notify you through the platform or by email.
9. Contact Us
Questions about your data or this policy? Reach us at:
Media53 AB
Email: [email protected]